research

​Our approach to research is simple: It must be insightful, actionable, easily communicated and measured. While interesting data is nice, actionable data are critical.

By fusing cutting edge research design, advanced media analytics and competitive intelligence, we turn data into truly actionable marketing insights. Our deliverable is a holistic, end-to-end, integrated analysis of a market situation. We provide findings that put our clients on a path to victory.

AaronRichards’ research services includes:

  • Primary Research: Our primary research service provides evidence-based stakeholder insights, analysis, and media measurement to corporate, organizational and governmental clients globally. Our primary research offering allows clients to benchmark attitudes and opinions of an industry, company, product, brand or organization before launching a communications campaign. This insight enables clients to ensure they are addressing the right messages, and in some cases correcting existing misperceptions. We determine the optimal research methodology on a case-by-case basis, customizing our approach to meet unique needs and objectives.


  • Secondary Research: Our secondary research services provides competitive media intelligence, measurement and analytics solutions to clients spanning all vertical markets. Our research activities, along with our various partnerships can give clients the data to measure the overall effectiveness of a communications campaign.


Better research data helps you make smarter communications decisions

We dig deep into the data, uncovering insights and intelligence that can set your organization, your campaigns and your ideas apart from competitors.

Our consultants initially define the target audience using both qualitative and quantitative techniques, including customized primary and secondary research, surveys, one-on-one interviews, and focus groups in conjunction with the most advanced internet-based technologies.

We then perform a media analysis, using measurable criteria to assess the quality and quantity of media coverage — which can be compared against competitors or benchmarked and measured over time.

We provide knowledge and insights that build, drive and enhance brands, business marketing and communications decisions.

AaronRichards provides research activities essential for effective communications, including:

  • Target audience identification
  • Impact and ROI measurement
  • Proactive reputation management
  • Content development
  • Market and audience evaluation
  • Segmentation analysis
  • News-generating research
  • Crisis response
  • Marketing materials assessment


Our global network of research consultants have wide and varied backgrounds including, political campaigns, consumer marketing, journalism and academia, are known for their capacity to execute quickly, accurately and reliably.

AaronRichards research consultants specialize in collaborative research strategies and in the agility and ability to deliver answers to critical business questions on time and within budget — no matter how high the stakes or tight the deadlines.​