Our approach to research is simple: It must be insightful, actionable, easily communicated and measured. While interesting data is nice, actionable data are critical.
By fusing cutting edge research design, advanced media analytics and competitive intelligence, we turn data into truly actionable marketing insights. Our deliverable is a holistic, end-to-end, integrated analysis of a market situation. We provide findings that put our clients on a path to victory.
AaronRichards’ research services includes:
Better research data helps you make smarter communications decisions
We dig deep into the data, uncovering insights and intelligence that can set your organization, your campaigns and your ideas apart from competitors.
Our consultants initially define the target audience using both qualitative and quantitative techniques, including customized primary and secondary research, surveys, one-on-one interviews, and focus groups in conjunction with the most advanced internet-based technologies.
We then perform a media analysis, using measurable criteria to assess the quality and quantity of media coverage — which can be compared against competitors or benchmarked and measured over time.
We provide knowledge and insights that build, drive and enhance brands, business marketing and communications decisions.
AaronRichards provides research activities essential for effective communications, including:
Our global network of research consultants have wide and varied backgrounds including, political campaigns, consumer marketing, journalism and academia, are known for their capacity to execute quickly, accurately and reliably.
AaronRichards research consultants specialize in collaborative research strategies and in the agility and ability to deliver answers to critical business questions on time and within budget — no matter how high the stakes or tight the deadlines.