business/technology strategy alignment

​Business/Technology Strategy Alignment is the creation of a business technology vision and strategy that links enterprise objectives and technology capabilities based on a common business operating model, and focuses on increasing business growth and profitability. It addresses the question of how IT can best integrate with and support company objectives -- from containing costs to growing revenue?

IT is increasingly a critical enabler of business transformation and growth and needs to play a fundamentally different role as it partners with the business. IT-enabled businesses advance products and innovation, and foster customer-led growth. AaronRichards helps clients realize the full potential of their IT as they embark on major change and growth initiatives. In a digital age, technology helps businesses gain a competitive advantage by allowing them to innovate and develop products at a faster pace.

Our consultants help clients that are embarking on major technology-dependent growth or change to identify the optimal future state of IT, aligned with business needs, and to develop an implementation blueprint.

Our technology experts guide clients towards answers to four key questions:

  • How does technology enable the business vision today and in the future?
  • What is the current state and future aspirations of technology capabilities?
  • How can we close the technology gaps?
  • How do we deliver on the future state, taking budgets and competing investment priorities into account?


Our approach to IT strategy starts with the business strategy.  We first assess the current state of IT to understand where its strengths and weaknesses lie. With strategic priorities in mind, we then lay out a roadmap to bring IT to its optimal future state. That generally means developing a short-term plan to improve capabilities, such as processes and talent, as well as a longer-term plan to reshape technology solutions, including infrastructure, applications and data.  Finally, we look practically at how an organization can achieve its goals, taking budget constraints and competing investment priorities into account.


AaronRichards consultants have extensive experience and knowledge of both business strategy and IT strategy. This depth of knowledge and experience, along with our distinctive approach increases the likelihood of success and helps clients realize results consistently and predictably.