At AaronRichards, we partner with brands-both established and emerging, corporations, global interests, national corporations and consumer companies, brands, start-up technology companies, high-profile individuals, regional businesses, and others to help them define and achieve their strategic PR goals.
Our Public Relations services are designed to raise our clients' brand, sales and bottom-line results. We implement powerful, proactive and passionate media relations efforts, and offer a comprehensive range of integrated marketing services to meet the unique needs of every client. Our clients look to us for results and we deliver. Our consultants thrive on solving challenges and creating new strategies to help our clients succeed.
Our passion and purpose is to advance business and policy agendas with compelling storytelling, messaging and advocacy… to protect people, reputations and brands through rapid and reliable crisis management… to inspire and motivate by staging compelling and memorable events… to educate, empower and engage through strategic use of digital and social platforms.
We inspire. We incite. We shape ideas to move companies and organizations forward. We get people thinking and acting in new ways so they connect with and advocate for your brand. And we do it with a level of commitment and expertise that is simply unmatched by anyone, anywhere.
Branding: AaronRichards, can help you develop a strong and successful brand strategy. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Research: AaronRichards consultants work to help our clients improve their projects and programs. We have the expertise to tackle the evaluation and research projects that strike fear into the hearts of your most industrious staff members. No matter how large or small your project is, we will help your program be as effective as possible—from program evaluation design, to support for grants and proposals, surveys, focus groups, quantitative and qualitative data analysis, and more, we make sure you have the data you need and know how to use it. It may seem like there’s an ocean between where you are and where you want to be, but we make the trip easy and we make the trip fun. We help you get the insight you need to answer key questions about your business and your competitors—ones that drive strategic planning and effective action. Our customized services are designed to provide extraordinary insight. When assessing your strategy and competitive readiness, it is important to consider key aspects of your organization—and your competitors’
We know how to listen, crystallize essential information, and think creatively. We do much more than just delivering information; we work together to get results.
Crisis & Risk Management: AaronRichards can help you manage crisis when they arise and manage risk to help mitigate the potential for a crisis to arise. Unfortunately, crisis happens more than we imagine. They are not always easy to see unless they affect our own lives. A crisis is anything that has the potential to significantly impact an organization. The overall coordination of an organization's response to a crisis, in an effective, timely manner, with the goal of avoiding or minimizing damage to the organization's profitability, reputation, or ability to operate. Crisis management involves identifying a crisis, planning a response to the crisis and confronting and resolving the crisis. Good crisis management is essential, but never a substitute for daily risk management processes.
CEO Transition Communications: A CEO transition is a rare opportunity for board members and companies to directly improve trust and shareholder value. In protecting the board’s decision, you will be ultimately setting the new CEO up to win. AaronRichards assists clients in communicating how, when and why a CEO transition is taking place.
Executive Coaching and Positioning: The problem that confronts every organization is that no one is perfect—no one. This includes CEOs, top executives, and, yes, senior HR professionals. As result, there are occasions when the behavior or the performance of a member of the C-Suite may not be optimal or effective. In these instances, the executive in question is likely to benefit from the advice, counsel, and suggestions from AaronRichards executive coaching consultants. The ultimate goal of any coaching effort is to improve the effectiveness of the other person in their current or future roles, especially if the role involves leadership of an organization.
Coaching can be employed to enhance an executive’s s performance and assist other employees in the organization at all levels.
Reputation and Trust Management: It can take decades to build a reputation, but only an instant to damage it. There is perhaps nothing more precious, or more intangible, than a reputation. AaronRichards can help you regain, retain and management your organization’s valuable reputation. Today, it’s life under a magnifying glass for companies and their leaders. No ethical lapse, moral shortcoming or other misstep — real or perceived — goes unnoticed thanks to the convergence of globalization, instantaneous news and online citizen journalism that magnifies any wrongdoing or error. To help clients work toward the best outcomes (but prepare for the worst), AaronRichards global Reputation Management services cover the full range of reputational issues — from creating and maintaining an enduring reputation to recovering reputation after a crisis to managing reputations online to building CEO reputations.
Contingency plans are important, but taking proactive steps to manage and reduce reputational risk are also essential.
Speech Writing, Presentation Development & Proposal Preparation:
At AaronRichards, our speechwriting service addresses all your speechwriting needs. We are passionate about public speaking and believe that everyone has it in them to give a great speech. Our mission is to provide a service that will help you achieve and exceed the aims and objectives for your speech, covering every situation in which you could need to give a speech. If you have a speech, pitch or presentation to give, then let us help you with it. Our speechwriting is designed to perfectly complement your natural style of voice so that you get a great speech that is unmistakably yours. There is no great mystery to giving a great speech. It is not a privilege reserved for only the greatest orators and world famous political figures and business titans. Great Speeches are given every day by ordinary men and women alike in all sorts of situations and circumstances.
We can help you craft a speech that will have a great impact on your audience
You know the needs of your audience and AaronRichards can help you match contents of your presentation to their needs. We can help you put what you have to say in a logical sequence and ensure your speech and/or presentation will be captivating to your audience as well as worth their time and attention. We will help you prepare for your presentation as well by helping you know what your strong and weak points are and teaching how to emphasize your strong points during your presentation.
Proposal Preparation and Management
Many of AaronRichards consultants are former big-5 partners, managing directors, and senior managers who have significant proposal development experience, a record of winning proposals, and years of hands-on project experience. This depth of knowledge helps our clients in three important ways.
First, our team knows how to bid and deliver large and complex multi-million dollar projects
Second, we know the ins and outs of large consulting organizations and how they work. Dealing with the mechanics of internal review, risk assessment, legal compliance, and approval structures and rules are all second nature to us
And third, and we think most important, is our ability to garner the best thinking of your most busy people and secure their essential input to your proposed solutions and responses without upsetting their commitments to other client work.